Stoyan Kirov
Department of Tourism,
College of Tourism, Blagoevgrad, Bulgaria
E-mail: skirov@cotur.bg
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https://doi.org/10.63711/ijdr.net20260110
ABSTRACT
Business ethics has become a central component of contemporary corporate governance and sustainable development. The present study explores the relationship between ethical principles and business performance, focusing on the challenges companies face in balancing profitability with social responsibility. The paper provides a conceptual analysis of major ethical approaches, including Kantian ethics and utilitarianism, and examines their applicability in modern business environments. The research adopts a theoretical and analytical approach, integrating established models and indicators such as Corporate Social Responsibility (CSR) frameworks, sustainability indices, and corruption perception measures. Special attention is given to the role of business ethics indicators as tools for evaluating corporate behavior, competitiveness, and long-term sustainability. The findings suggest that while businesses are primarily profit-oriented entities, the integration of ethical frameworks contributes significantly to reputational stability, stakeholder trust, and sustainable growth. The study highlights that ethical practices are increasingly becoming a strategic necessity rather than a voluntary choice. The paper contributes to the existing literature by systematizing key indicators of business ethics and outlining their role in enhancing corporate performance and governance.
Keywords: Business performance, Corporate social responsibility (CSR), ESG, Business ethics indicators, Ethical decision-making, Sustainability, Corruption perception index, Stakeholder theory
Research Area: Business Ethics, Corporate Responsibility
Copyright © 2026 The Author(s). This article is licensed under CC BY 4.0.
