Prof. Dr. Mariya Kicheva-Kirova

Department of Business Administration

College of Tourism – Blagoevgrad, Bulgaria

E-mail: maria_55@mail.bg ORCID: 0000-0002-1313-1814

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https://doi.org/10.63711/ijdr.net20250104

ABSTRACT

As society and business evolve rapidly, ethical dilemmas surrounding their governance are becoming increasingly significant. This article examines the complex landscape of moral conflicts in the business world, highlighting the pressures and stress experienced by corporate leaders. It explores the roles of various stakeholders, the erosion of trust, and the challenges to managerial integrity and honesty under continuous scrutiny. The discussion focuses on the root causes of ethical tensions across multiple levels – employees, organizations, trade relations, society, and the global business environment. The analysis reveals that ethical issues are not isolated incidents but deeply embedded problems within modern management. As such, they require a comprehensive exploration and a reasoned framework for identifying corrective strategies. Through ethical leadership and improved decision-making, organizations can enhance stakeholder satisfaction and promote more responsible and sustainable business practices.

Keywords: Ethical pressure, Ethical stress, Trust, Integrity, Honesty