Ani Atanasova1, Viktoriya Kalaydzhieva2, Radostina Yuleva-Chuchulayna3 Kalina Durova-Angelova4
1, 2, 3 Chief Assistant Professor, PhDin the Department of “Business management and marketing”, 4 Chief Assistant Professor, PhD in the Department of “Finance and accounting”
1,2,3,4 South-West University “Neofit Rilski”, Blagoevgrad, Bulgaria, Faculty of Economics.
ORCID ID: 1 0000-0003-2926-5654, 2 0000-0002-1825-2228, 30000-0002-0755-5776, 4 0000-0001-8051-1342
Corresponding Author: Radostina Yuleva-Chuchulayna, E-mail: radostina_yuleva@swu.bg
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https://doi.org/10.63711/ijdr.net20250405
ABSTRACT
In the modern educational environment, the quality of higher education is increasingly viewed not only through the prism of academic achievements but also through students’ personal experience and satisfaction. At the same time, the level of satisfaction with education is an indicator of the effectiveness of the educational services provided and the ability of the institution to meet the needs and expectations of students. This article analyses the interrelationships between motivation and student satisfaction with higher education, focusing on factors such as teaching approaches, learning environments, opportunities for personal development, and professional development.
Keywords: Higher education, Students, Motive, Satisfaction, Motivation
Research Area: Higher Education Studies, Student Motivation, Learning Psychology
Copyright © 2025 The Author(s). This article is licensed under CC BY 4.0.
