Anduela Lile1, Eglantina Kalluçi2, Arben Kaçurri3
1PhD Candidate, Department of Sport Management and Tourism,
Faculty of Physical Activity and Recreation, Sports University of Tirana, Albania
2Professor Doctor, Department of Mathematics, Faculty of Natural Sciences, University of Tirana, Albania
3Professor Doctor, Department of Physical Activity and Health, Sports Research Institute,
Sports University of Tirana, Albania
ORCID ID’s: 10009-0004-4109-2543, 20009-0001-9039-1310, 30009-0005-9788-0693
Corresponding author: Anduela Lile, alile@ust.edu.al
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https://doi.org/10.63711/ijdr.net20250305
ABSTRACT
This systematic review analysis the impact of Information and Communication Technology (ICT) in active tourism and recreation, its advantages, its disadvantages, and its strategic implication for industry stakeholders. Following the PRISMA guidelines, a systematic research was conducted. Evidences recognize that ICT boosts data-driven management, automation of service delivery and also community participation, improves strategic planning, and boosts crisis resilience. In addition, innovation technologies like gamification, virtual reality, and intelligent infrastructure enrich the tourist experience, particularly for young generations such as Generation Z. However, although the above developments occur, there are challenges that come in terms of digital dependency, unequal access to technology, as well as a potential loss of authenticity in tourist experiences. Overall, ICT is an innovative driver of active tourism, guiding future models of competitiveness, sustainability, and innovation through technology use, marketing, and visitor experience.
Keywords: Smart tourism, E-tourism, Innovation, Digital transformation, Sustainable tourism
